Curriculum and Course Structure: Bachelor's Program Media and Communication Studies
Media and Communication Studies is a social science that analyzes the conditions, structures, processes, contents and effects of mediated communication. The Bachelor’s program provides students with comprehensive knowledge in the following areas of research: journalism, organizational communication, international communication, communication policy, media economics, communication history, media use and media effects.
The courses offered in the program focus on:
- scientific findings and theories concerning public communication, in particular mediated communication
- research methods for analyzing communication, media use and media effects as current and historic phenomena
- development of the necessary skills for professional communication.
Research Competency and Career Opportunities
The Bachelor’s program prepares students for jobs in journalism and public relations, organizational communication, communication and media research, media marketing and planning, and conceptual design of (digital) communication media.
| 90 ECTS MAJOR IN MEDIA AND COMMUNICATION STUDIES | |
| Module | Introduction to Media and Communication Studies A * |
| Module | Methodology: Epistemological Principles, Data Collection, Statistics |
| Module | History and Structures of the Media System |
| Module | Communication Effects and Public Spheres |
| Module | Journalism Research and Organizational Communication |
|
Elective Compulsory (2 Modules out of 3) |
OR |
| Module | Communications Research |
* The module descriptions are in German.
| 60 ECTS MINOR IN MEDIA AND COMMUNICATION STUDIES | |
| Module | Introduction to Media and Communication Studies B * |
| Module | History and Structures of the Media System |
| Module | Methodology: Epistemological Principles, Data Collection, Statistics |
| Module | Journalism Research and Organizational Communication |
| Module | Communication Effects and Public Spheres |
| Elective | Perspectives of Public Communication OR Media Practice |
* The module descriptions are in German.