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Projektleiter:
Dr. Markus Lehmkuhl

Partner:
University College Dublin (Coordinator)
University of Surrey
Universiteit Twente
Food Centre of Food and Veterinary Services, Peldu Latvia
Universiteit Gent
Centro de investigacao e de intervencao social associacao, Lisboa
Focus business communications, Southhampton
European food information council, Brussels
White October, Crickhowell
Brook Lyndhurst, London
Hylobates Consulting, Roma
Universitat Rovira i Virgili, Tarragona
Brunel University, Uxbridge

Mittelgeber:  
Europäische Kommission, FP 7

Laufzeit:
Juli 2010 - Juli 2013
  

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The project seeks to characterise key configurations of food risk/benefit relationships and the consequent implications for risk communicators. It will develop recommendations about the unique potential of new social media and provide a systematic understanding of how consumers deal with food risk information.

It will identify the barriers to communicating to consumers across Europe and identify key socio-psychological and socio-demographic characteristics that affect food risk perceptions.